Significant research has been conducted by leading businesses to determine how color influences behavior patterns of purchasing, brand identity and employee productivity just to name a few. It has been clearly established that color influences our emotions and emotion has a strong influence on our behavior.
No doubt about it as we go along each golf season we also experience a wide range of emotions. Some days we are energized other days we just can’t get up to speed. Some rounds contain a wide variety of emotions from high energy to the depths of the downward spiral when our game starts to fall apart. If only we could capture the elusive “zone” that is experienced when everything feels easy and in balance. We know when we are not there so why not capitalize on that realization from the world of business and use the colors of the golf course to assist us in returning to a better emotional place.
Different colors evoke different feelings. Warm colors of red, orange and yellow are know to energize us while the cool colors of blue, green and purple tend to have a calming effect upon us. The next time you are facing the anxiety of a golf shot for whatever reason why not take a moment to calm things down a bit by focusing on the calming cool colors of the blue sky or the emerald green fairways. Or if you need to step things up a bit because you are feeling defeated how about focusing on warmer colors to energize us.
Here are some basic color guidelines from the business world to keep in mind when you could use a little help getting your game back in to the swing of things.
Red – High Energy
Orange – Enthusiasm
Yellow – Mental Clarity
Green – Balance
Blue – Trust
Purple – Creativity
Company logos, advertisements, business suits, meeting rooms are carefully color coordinated to deliver the intended business impact desired. You too can draw from the color wheel of nature or deliberately bring these colors into your game by the way you dress, your selection of golf grips and other accessories to help you play your best golf.